A double dose of tradition and dedication
Tuta was born in Bahia and spent his first 10 years living at his family’s cacao farm. From there he resided in São Paulo and at age 18 sailed to study in New York City. For the next 20 years, he developed his music business career working for the Record Industry there. Married his childhood friend Juliana and after a few years, the couple returned to Brazil. Tuta is still active in music with his own production company, DOREMIX, but since 2012 has increasingly devoted his time reconstructing, along with Juliana, Fazenda Santa Rita-Vale Potumuju, her family’s farm, severely affected by the Witch’s Broom disease that was criminally introduced in the region in 1990’s. Tuta was already researching for ways to increase the value of their cacao when stumbled upon the Bean to Bar industry as a potential outlet for the farm’s production. With increased productivity improving the quality of the beans produced at Vale Potumuju, Tuta encouraged Juliana to perfect her recipes that are today part of Baianí’s line of bars.